Rafi Segal

‘Open House’ . Villa 003 . ORDOS 100 . Inner Mongolia

photos: archdaily

Context: Mass media and architectural tourism are as much of the project’s context as the urbanization of the Ordos plains of Inner Mongolia.

Concept: The building responds to the intersection of these economies by articulating a variable relation between private and public or “privacy and publicity”. The building alternates between a state of radical interiority providing an introvert retreat that gives away no image; and a state of total exhibitionism that publicly exposes its interiors.