The Cloud Collective


more: The Cloud Collective . Video Time Lapse of the installation ©TheCloudCollective

For the 22nd international poster and graphic design festival of Chaumont (Fr), The Cloud Collective was invited to design a temporary installation at La Fabrique, a former textile printing factory. "Towards a poetic morphology" fills the provided space with a landscape of letters, together forming the poem "Oppressive light"  by Robert Walser (1878-1956).
A small path invites visitors to explore the landscape, read the poem in full and immerse themselves in the new connotations that arise between text and form. This arrangement in space -strongly affected by sunlight, time and weather- allows the text to slowly detach itself from its intrinsic meaning and to let form, typography and composition take over. The snowy landscape becomes malleable, thus creating a multitude of meanings for the observer.

"Oppressive light"
Robert Walser

Two trees stand in the snow
tired of the light the sky
Heads home nothing nearby
Where the gloom makes its abode

And behind the trees houses
Tower in the dark
Now you hear someone speak
The dogs begin to bark

The round beloved moonlight
Lamp appears in the house
But when the light goes out
A gaping wound stays in sight

What a small life to know
And much nothingness nearby
Tired of the light the sky
Has given all to the snow

The two trees dance with grace
Bend their heads and nod
Clouds race across the sod
Of the worlds silent face

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