new Cultural Cluster . Zaanstad


MVRDV has won the competition to design a Cultural Cluster in Zaanstad, the Netherlands, right next to Sjoerd Soeters' famous Inntell Hotel, a stack of green Dutch houses. The building will include a filmhouse, library, performing arts centre, pop music centre, music school, design gallery, broadcasting studio and restaurant.

MVRDV's design for the new Cultural Cluster in the centre of Zaanstad will neighbour the city's station, city hall and the famous Inntell Hotel. The building forms the final piece in Sjoerd Soeters' masterplan to add more local character to the area. The building creates a new Zaan style: starting with a compact cube, the typical silhouette of Zaan house is turned inside out, becoming an grand urban living room set on the city's main square.
Since 2001, the centre of Zaanstad has been transformed to agree with the style of the nearby UNESCO World Heritage site the Zaanse Schans. Architectural highlights of this requirement include the city hall in shape of oversized Zaan houses and the Inntel hotel, which appears as a large stack of the same green houses. The new Cultural Cluster is the next step in this urban plan. The question was raised of how to continue the Zaan style given these existing variations of the traditional house, and also how to secure a clear identity for each of the established cultural institutions within the larger envelope of a single building.
MVRDV have proposed a cubic volume in which the Zaan house is visible as a silhouette. Each of the institutions it will house will receive its own space in the silhouette of a Zaan house of a different colour, giving each a recognizable visual identity. The largest of these spaces is the Zaan Living Room, located directly on the square in front of the city hall. In this central space, all of the different programmatic elements are connected and come together. An urban-scaled space in which all kinds visitors will be welcome: the audiences of the various institutions as well as waiting commuters or shoppers that might just want to make use of the restaurants inside the building.
The institutions bundled inside the new volume are a film house, a library, a performing and visual arts centre, a pop music centre, a music school, a centre for design and a local radio station. The pop music hall on the ground floor offers room for 500 visitors and is flexible in its design to allow different events to take place day to day. The Zaan Living Room is a lively public meeting space that starts on the square and offers access to all levels of the new building. The local radio station will be housed in a studio with a view of the stacked hotel as a backdrop, and in addition to a large number of program-specific spaces (film halls, music rooms, creative labs, workshops and dance studios) the building will also features a number of flexible working spaces.
The new Cultural Cluster sits on a raised pedestrian square, underneath which a bicycle parking lot and underground road will be located. The entrance to this bicycle parking is, like the building's other voids, designed as - silhouette of a Zaan house. From the raised square, a bicycle path leads down to street level. The building combines is a mixture of various sustainable technologies and a compact design to reach the highest energy efficiency possible for it's mix of programs. The Municipality's ambition is that the building also becomes a model of best practice in maintenance practices, life-cycle costs, financial management and social security. Acoustically it will be world class to match it's focus on performing arts.

Winy Maas, Jacob van Rijs, and Nathalie de Vries with Fokke Moerel, Klaas Hofman, Gerard Heerink, Luca Moscelli, Rebecca Pröbster, Brygida Zawadzka, Hannah Knudsen, Bart Dankers, Carlo Cattó
Images : MVRDV
Engineering : Royal Haskoning DHV, Netherlands
Theatre Advice : Bureau Theateradvies, Amsterdam, Netherlands
Lighting Design : Viabizzuno, Italy
Location : Zaanstad, Netherlands
Year : 2015-
Client : Gemeente Zaanstad, Netherlands
Size & Program : 7.500 m2 cultural cluster includinga film house, a library, a performing and visual arts centre, a pop music centre, a music school, a centre for design and a local radio station

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