flagship building for Adidas headquarters . Herzogenaurach


COBE has won the international competition for adidas’ new flagship building - adidas Meet & Eat - a public conference center with employee restaurant and showroom, located at the headquarters campus of the adidas Group in Germany.
The project is slated for completion at the end of 2018.

The iconic rhombus-shaped building will be the only public building in adidas’ headquarters campus 'World of Sports' and house many different functions for both employees, visitors and sport stars. The design is based on multifunctionality and flexibility, allowing the building to change and adjust to dif­ferent contexts. The building merges with the landscape’s existing terrain and is open to all sides with windows from floor to ceiling, creating a strong connection between inside and outside. The iconic roof rests like a carpet covering the building, gathering all functions and members of the adidas family under one roof. All in all the building reflects and encapsulates the philosophy of the adidas brand – performance, passion, integrity and diversity.

Location: Herzogenaurach, Germany
Client: adidas Group
Program: Conference center, employee restaurant and showroom
Size: 11.000 m2
Status: 1st prize in international competition in 2014, completed end of 2018
Lead consultant: COBE
Sub-consultants: CLMAP, Knippers Helbig, Transsolar
Special advisor: COBE Berlin
Team: Dan Stubbergaard, Caroline Nagel, Laura Diestel, Ole Storjohann, Ted Schauman, Navid Christensen, Birk Folke Daugaard, Freya Dorbritz, Milada Vorzova, Johan Lund Pedersen

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